If you’re like most business owners (or anyone who shops for flights on a Tuesday night!), you’ve used Incognito mode in Chrome. You know the basics: it lets you browse without saving your history or cookies.

But here’s something you might not know: Incognito mode wasn’t as private as it should have been.

Here’s the scoop: If you copied text, images, or a web address from an Incognito tab, Windows could hang onto that info in your clipboard history—even syncing it to other devices if you had Cloud Clipboard turned on. That’s not the kind of “private browsing” most of us expect.

Thankfully, Microsoft caught this and patched it up! Now, when you’re in Incognito (or InPrivate mode in Edge), anything you copy won’t be saved in Windows’ clipboard history or sent to the cloud. That means confidential business details or personal info you copy while browsing stay just that—private.

Even more good news: Microsoft also improved privacy for media previews. Before, if you watched a video in Chrome, Windows would show a little preview (with the title and image) on your lock screen or when you adjusted the volume. Now, in Incognito mode, it just says “A site is playing media.” No more accidental reveals to anyone glancing at your screen.

Why does this matter for your business? Whether you’re comparing vendors, researching sensitive topics, or checking personal info on a shared device, these tweaks help keep your activity under wraps. It’s a solid win for local businesses who care about privacy.

Just remember: Incognito mode is great for local privacy on your device, but it doesn’t hide your activity from your internet provider, your office network, or the websites you visit.

If your business needs to keep sensitive data truly private, let’s chat about what extra steps you can take. We’re here to help Middle Tennessee businesses stay secure—without the tech headaches.

Stay safe out there!